Setting new standards for golfwear for modern women
BOV stands for Birds Of Victory
A name that symbolizes women rising together, playing boldly, and redefining the game on their own terms. We believe in celebrating every win, big or small — whether it’s your first swing or your first birdie.
Why Bov Active Exists
Bov Active was founded by Michelle, a lifelong fashion enthusiast who fell in love with golf in 2015 and quickly became obsessed with the stylish golf wear she shopped in Korea. It was diverse, elevated, and reflective of the modern woman — confident, intentional, and stylish.
But when she searched for similar options in North America, she was met with tacky prints (flamingos & pineapples still haunt her), loud colours, and boxy fits clearly designed without women in mind.
Nothing spoke to the modern woman — the one who’s confident, intentional, and busy, yet still cares deeply about how she shows up.
Michelle launched Bov Active to fill that gap: to create stylish, high-quality, and flattering pieces that actually work on and off the course. Pieces that feel like you — powerful, polished, and unapologetically put-together.
We’re not just creating outfits — we’re building a space where women feel seen, supported, and excited to show up and play.
Empowerment
Build a statement of confidence and empowerment for women who play to win on and off the course.
Inclusive & Versatile
Our apparel celebrates inclusivity and versatility, ensuring every swing feels confident and stylish.
Active Lifestyle
Seamlessly blends fashion and function, keeping up with your active lifestyle both on and off the golf course.
Community
Passion for the game and share your experiences, tips, and celebrate the joy of golf together.